What truly makes an entrepreneur successful? Is it strategies, numbers, and markets—or does it all start from within?
 This book delves deep into the psychological foundations of entrepreneurship and demonstrates how identity, resilience, and character lie at the core of every decision. Based on scientific findings and practical experience, it illuminates how entrepreneurs can build their mental resilience, translate their values into action, and consciously shape their entrepreneurial self.

 From inner stability to error culture and willpower to a sense of purpose and self-leadership, the book demonstrates how psychological strength shapes not only companies but also one's own life. Reflection questions and practical exercises make it a valuable companion for founders, managers, and anyone who wants to understand and develop their entrepreneurship on a deeper level.

 A work about more than numbers and models. A book about the people behind the company and the power that comes from harmonizing vision, responsibility, and character.