How will brand feel in the future?
 In a world where digital stimuli dominate and attention has become currency, multisensory brand experiences are becoming increasingly important. Merch 2030 takes a profound and visionary look at the future of brands, products, and haptic strategies – and shows how companies can create relevance, trust, and emotional depth through targeted design of physical touchpoints.

 Based on scientific findings, case studies, and practical ideas, this book combines branding, sustainability, and futurology into an inspiring compass for decision-makers, designers, and brand strategists.

 A must-read for anyone who wants to make brands not just visible, but tangible.